© Archivio fotografico APT Trento, Monte Bondone, Valle dei Laghi
The BITM – International Mountain Tourism Exchange returns to Trento on 18 and 19 November 2026 for its 27th edition, reaffirming its role as one of Italy's leading events dedicated to mountain tourism and innovation.
The event will bring together tourist destinations, tour operators, tourism businesses, public institutions and industry professionals to discuss the strategies and trends shaping the future of tourism in mountain and alpine regions.
What is BITM?
The International Mountain Tourism Exchange (BITM) has been promoting dialogue between institutions, tourism professionals and businesses for more than 25 years, focusing on the key challenges and opportunities facing mountain tourism.
Previous editions have explored topics such as sustainability, hospitality, destination management, alpine resilience and tourism development. In recent years, the event has evolved into "The Mountain Tourism Days", expanding its involvement with local communities, destinations and national and international tourism stakeholders.
BITM has also been hosted in some of Trentino's most prestigious cultural venues, including MUSE, Buonconsiglio Castle, Palazzo Roccabruna, Palazzo Geremia, the Trento Chamber of Commerce, and the Bell of the Fallen in Rovereto.
BITM 2026 Theme: Digital Tourism
The 2026 edition will focus on "Digital Tourism: When Mountains Meet Technology", exploring how digital innovation is transforming the tourism industry.
Digital tourism includes the technologies and digital tools that improve destination management, enhance tourism promotion and create more personalized visitor experiences. From artificial intelligence and big data to smart mobility and digital services, innovation is becoming essential for increasing competitiveness, sustainability and service quality in mountain destinations.
BITM 2026 will provide an opportunity for tourism professionals and experts to discuss how innovation can help shape the future of alpine tourism.
BITM 2026 Program
BITM 2026 will take place on Wednesday, 18 November, and the morning of Thursday, 19 November, featuring conferences, panel discussions and interactive workshops.
Wednesday, 18 November
The first day is dedicated to tourist destinations, tourism organizations and industry professionals.
The program will open with the presentation of the BITM 2026 Observatory, introducing the Alp Tech Maturity Index, a study measuring the digital maturity of five leading Italian alpine destinations.
The day will continue with sessions covering:
- Digital innovation in tourism
- Artificial intelligence for destinations
- Online marketing and communication
- Best practices and case studies
- Interactive workshops for tourism businesses
Thursday, 19 November
The second day will focus on education and young people.
High school and university students will present projects dedicated to digital tourism, while industry experts will showcase how technology can make mountain destinations more accessible, innovative and sustainable.
Scientific Committee
The Scientific Committee of BITM 2026 consists of:
- Alessandro Franceschini
- Umberto Martini
- Federica Buffa
- Matteo Bonazza
With the participation of researchers, tourism professionals and destination managers, BITM 2026 in Trento confirms its position as a key event for anyone interested in the future of mountain tourism, digital innovation and the development of alpine destinations.
