Holidays in Brunico on Plan de Corones with sports, museums, shopping and Christmas markets

Worldly charm meets South Tyrolean authenticity to create a town rich in history and culture, enveloped in the warm kindness and hospitality of the people who live here. Welcome to Brunico.  

The town of Bruneck/Brunico is the geographical, cultural and economic centre of the Puster Valley and a popular destination for tourists with its many cultural attractions and must-see events. Situated at an altitude of 836 metres, the medieval town borders the Valle Aurina and its glaciers of the Zillertal Alps to the north, and Val Badia and its Dolomite peaks to the south.

Bruneck will captivate you with its lively old town, dominated by the castle that bears witness to the town's past. An ideal holiday for those seeking a journey through culture and history, without forgetting shopping and the traditional Christmas Market!

What to do in Brunico

When one arrives in Brunico, the first attraction one immediately notices is its imposing castle housing the Messner Mountain Museum Ripa, dedicated to the mountain peoples. A short distance away is the Austro-Hungarian Cemetery of Bruneck, where, in individual or mass graves, numerous soldiers of different origins find their final resting place.

As we move away from these green spaces, we enter the heart of the town, where small shops next to renowned boutiques, cafés and wine bars enliven the atmosphere of the renowned 'Stadtgasse', the most beautiful shopping street in all of South Tyrol.

If you want to admire Bruneck, you have to go higher up, to the Kronplatz, where the Concordia peace bell rings every day at 12 noon. From here, it is possible to enjoy a panoramic view of the town and the region.

Visitable in all seasons, the city is at its best during the Christmas season, when the traditional Christmas Market takes place in the Bastion Street and the Upper Ragen.

Brunico in winter

Located at the foot of the Plan de Corones ski resort, South Tyrol's number 1 ski area with 120 km of slopes and 32 lifts, Brunico allows skiers and snowboarders to reach the cable cars to Speikboden and Klausberg in just a few minutes.

A winter holiday in Brunico is not only full of excitement on the slopes. There are many other activities that can be enjoyed, such as snowshoeing, ice skating, tobogganing, ski touring or cross-country skiing at the sports field in Reischach.

Brunico in summer

Bruneck is not only churches and castles: the impressive Kronplatz is a perfect destination for hikers and sportsmen. With endless opportunities to explore nature, you can enjoy trekking, mountain biking, horse riding or paragliding, experiencing every corner of this fascinating area.

The trails vary from familiar to challenging routes that reach the peaks of the Dolomites. For cycling enthusiasts, there are hundreds of kilometres of trails for racing bikes, mountain bikes and e-bikes, between Dolomite passes and the Val Pusteria cycle path, as well as 18 trails in the Kronplatz Bike Park.

Climbing enthusiasts can challenge themselves on vie ferrate, outdoor climbing walls or in Heliks, the largest indoor climbing gym in Italy.

In addition, for adventure lovers, there are activities such as paragliding, rafting, horse riding, swimming and tennis. For relaxation, the Cron4 wellness centre in Reischach offers saunas, pools with counter-current swimming and a 75-metre long slide.

Golfers can also enjoy the Pustertal Golf Club, with a 9-hole course set in a mountainous landscape.