© Eugenia Deimichei
On the weekends leading up to Christmas, the small town of Trentino of Ala comes alive with baroque magic: in its splendid historic palaces, the enchanting Christmas Markets take place, where visitors can admire and buy fine fabrics, hand-painted silks and unique handcrafted decorations. Christmas music, aromas of local specialties and workshops dedicated to the little ones make the atmosphere even more special.
Known as the “City of Velvet”, Ala boasts a long tradition in the production of silk velvets, dating back to the 18th century. Even today, strolling among the baroque palaces and the streets of the historic centre, you can relive the charm of that refined era, thanks to a route that intertwines history, art and craftsmanship.
In the courtyards and halls of the most beautiful palaces, artisans and artists display their creations, inspired by the culture and traditions of the area.
Don't miss the chance to breathe the magic of Christmas by joining the guided tours led by the Vellutai, held on the weekends when the markets are open, departing at 5:00 p.m. from the courtyard of Palazzo Taddei. Participation is free of charge, with no reservation required.
How to get there
By car: A22 exit Ala
By train: the main station is Rovereto on the Bologna-Brenner line.
By plane: the nearest airports are: Verona (56 km), Bergamo (142 km) and Treviso (183 km).
By bus: public buses connect Rovereto with Ala
Where to park
- Parking area reserved for motorhomes in Via Tommasoni.
- Coach parking in Via Bolzano 10 (Cantina Sociale)
- Motorhome waste disposal and water point in Piazza Giovanni XXIII
Dates and opening hours
The market will be open on the following days:
- 28 and 29 November
- 5, 6, 7 and 8 December
- 12 and 13 December
- 19 and 20 December
Opening hours:
- from 10:00 a.m. to 7:00 p.m.
- until 8:30 p.m. for food and wine stands
For information
Cultural activities, sports and tourism office of the Municipality of Ala
Piazza San Giovanni, 21
38061 Ala (TN)
T: +39 0464 674068
info@nataleneipalazzibarocchi.it -
