The Alta Pusteria Tourism Association has changed its name and united under one brand. It will be called the Tre Cime Dolomiti
(Three Peaks Dolomites) and will include, in addition to the five locations of Sesto, San Candido, Dobbiaco, Villabassa and Braies, the skilifts of Sesto Pusteria / Sextner Dolomiten. Not only has the name of the Association changed, but a new logo has also been created, having the Three Peaks of Lavaredo at its centre, along with the inscription "3 Zinnen" (Three Peaks in German) and "Dolomites".
The media campaign aims to underline the importance of this renowned and symbolic tourist area which has been a Dolomites UNESCO World Heritage Site since 2009.
The unification is significant because it allows the consolidation of the link between Croda Rossa and Monte Elmo, improving connections between the tourist destinations of the South Tyrol and the Veneto and increasing the offer with more than 200 km of slopes suitable for all levels.