Besides the rich library and the cultural events, Novacella is well-known for its cellar too, which, together with woods and fields, guarantees the economic independence of the Abbey.
For centuries, along the sunny slopes of the area, vineyards, that produce precious white grapes, had been cultivated. According to an old tradition, grapes are worked in the cellar of the abbey originating the typical white wines of the Isarco valley. Silvaner, Müller Thurgau, flavoured Traminer, Kerner, Pinot grigio and Veltliner produced here are easily identifiable with the name of Novacella.
Two other vineyards near Bolzano produce excellent red wines too.